Beyond Basics

Shoppers hoping to replicate Kendall Jenner’s model off-duty look will be excited to see Aritzia has opened on Greenwich Avenue. Even if you’re not in the market for The Super Puff coat Jenner made famous on Instagram (a fashion crowd favorite for freezing weather), there are plenty of other options in store that’ll have you excited about new season staples. With a roster of twelve in-house brands, the Canadian-based boutique business that began in 1984 now has more than ninety-five locations, including five in New York alone. Its successful formula consists of a mix of on-trend pieces (outerwear has always been a standout), work-wear separates, lounge-ready essentials and easy accessories, all executed with thoughtful construction. An immersive shopping experience in modern-appointed spaces has kept customers coming back and invited newbies to discover their favorite new store. 165 Greenwich Ave.; aritzia.com

Photos courtesy of Brands

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