Above: Farmer’s new space on East Putnam
The addition of Michelle Farmer Collaborate to East Putnam is a welcome sight for devoted fans who’ve traveled as far as Florida to seek out her designs. And a visit to Farmer’s new space, filled with her own line of bespoke and ready to wear pieces and selected collections from lesser-known global designer brands, makes it obvious to see she’s amassed such a loyal following.
Formal frocks and party dresses are available alongside everyday staples, in addition to unique accessories and fine jewelry (Farmer started out as a jewelry designer). Here, Farmer talks about her newest store and the magic that is finding a one-of-a-kind look.
WHY DID YOU OPEN A GREENWICH LOCATION?
Greenwich was a natural fit for us as we already have a large customer base here that has been shopping in our Southampton and Palm Beach locations for years.
HOW WILL GREENWICH BE DIFFERENT FROM YOUR OTHER STORES?
For the first time, we are creating and curating a true fall/winter collection. All of our other stores are located either in resort destinations or are super seasonal, so it’s exciting to be able to add in a new vibe with luxe cashmeres, silk velvet and other gorgeous textures.
WHAT MAKES YOUR STONE/LINE DIFFERENT THAN OTHERS RETAILERS?
Seventy percent of what is carried in our boutiques is made in the USA in our West Palm Beach Atelier. Everything from our Michelle Farmer label can be custom made in other fabrics such as silk, sequin, linen and velvet, and we also create custom gowns. It makes the shopping experience very special when you know you can collaborate with the team to create that special look that no one else has.
45 E Putnam Ave / 203-340-9885
Photographs by Neil Landino.