Proenza Schouler Pop-up Launch on Greenwich Avenue

Location: Proenza Schouler (272 Greenwich Avenue, Greenwich, CT.)
Date: July 8, 2021
Photographs: Kristin Burke Hynes for Big Picture Photography

Proenza Schouler opened their first pop-up store at 272 Greenwich Avenue last Thursday and celebrated with their esteemed designers Jack McCollough and Lazaro Hernandez. Known for drawing inspiration from contemporary art and youth culture and blending traditional tailoring techniques with custom developed fabrics, Proenza Schouler is the perfect spot for those looking to take their fit to elevated and effortless.  Avaline Wine was poured while guests experienced custom gold leaf monogramming on their handbags and accessories by Leftys Right Mind.  The 1600 ft. square space will host all Proenza Schouler categories, including chic ready-to-wear accessories as well as Proenza Schouler’s White Label, the brand’s casual expression line launching this past year.

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