Photograph: Lorin Klaris
Above: Lillian August’s new Greenwich Atelier is light-filled, welcoming and full of inspiration.
Lillian August made a move this summer, and it couldn’t have come at a better time. DAN WEISS, CEO, and JOHN WEISS, COO, brothers and co-owners of LILLIAN AUGUST FURNISHINGS + DESIGN, have opened a new showroom on Greenwich Avenue. This new Atelier is primely located in a space that is 50 percent larger than its previous Greenwich location on East Putnam Avenue. The brand has a long history here—it had its first showroom on the Avenue for a ten-year span from the late 1990s to 2000s, followed by a location on Elm Street, and most recently at the East Putnam location for the past five years. This new store is the biggest yet.
The decision to move to a bigger showroom in the epicenter of the Avenue comes at a time when Lillian August is focused on expanding its retail presence in Fairfield County, building upon its extensive design resources and growing the global reach of its licensed collections.
“We’re excited to be back on the Avenue in a prime retail location for our target clientele,” says John “Greenwich Avenue is a luxury shopping destination, and it’s the perfect place for the Lillian August Greenwich Atelier.” Adds Dan, “The new Greenwich Atelier space is larger, and with its central placement, it offers greater exposure for the brand. We couldn’t be happier about the move.”
The Greenwich Atelier offers a curated experience that delivers a boutique approach to expansive design services, which are available in Greenwich as well as at the company’s Norwalk Design Center, SoNo Annex, Stamford Warehouse and online. The light-filled space with freshly painted white brick walls showcases a range of home furnishings, accessories and rugs that Lillian August is known for. Featured products include the new Lillian August Modern Living signature collection and an area of “buy off the floor” furniture.
195 Greenwich Avenue;