Ride On

A Spanish fashion brand founded by polo patron Oscar Bermudez has opened its first U.S. outpost in Greenwich. At the new MONTEPICAZA shop on the Avenue, the décor reflects the equestrian-inspired attire with illustrated horse wallpaper and window displays featuring polo mallets and balls. Shop here for men’s and women’s sportswear all made in Spain: cool jackets with patterned linings, gorgeous riding boots with tassels and real polo shirts (Bermudez outfits his two polo teams outside of Madrid in Montepicaza). Accessories such as duffle bags and purses with leather trim, bow ties and corded key chains with metal stirrups complete the look.

“Oscar has an eye for detail and wanted to offer what his competitors are not—fine tailoring that you won’t see anywhere else at this price point,” says Ellen Christian-Reed, who with partner Victor del Cerro brought the brand to the States. “Greenwich is a natural launching point for the brand because it aligns with the lifestyle and demographics, classic and elegant,” she says, also noting that there are fifty stores in Spain, and she is looking at Nantucket, The Hamptons and Palm Beach as possible future sites. This summer expect a colorful collection of skirts, dresses and trousers as well as shoes. Montepicaza will also participate in the Polo Family Fun Day on June 18 at Greenwich Polo Club, which will include sale of the collection and a mini fashion show.

371 Greenwich Avenue, 203-542-5360; montepicazausa.com